Test - Testing involves the prototype being tested in real-time with real users and noting down the limitations and bugs in the prototype.

The next step involves converting those low-fidelity wireframes to visual designs and further prototypes.

Create - This involves the very first step of creating the low-fidelity wireframes for the app and defining the app information architecture.

This is done by understanding what the user wants from the app by being the user/stakeholder.

Empathise - This deals with creating user personas and user experience maps.

I chose surveys because of the current limitations under lockdown. This can be achieved with the help of surveys and interviews. Also deals with initial research on what the product needs.

Research - Used to define user problems and user goals.

The UX design process consists of the following steps:

The ideation process has been based on the 5 step UX Design process. IDEATION APPROACH AND PRODUCTION METHODOLOGIES The idea behind this redesign is to make the user’s journey when he/she starts the app to when he/she checkout from the app, as easy and minimal as possible. What has been attempted here is to simplify the imbalance in the app. Secondly, the imbalance theme has also been selected, which has inspired the app redesign’s main motif to address the imbalance the user faces while dealing with an app and then seeing things in real life. It dealt with making the designs as close to real-life as possible. Neo, meaning new and skeuomorphism, which was the design language Apple had adopted for its iOS designs until iOS 6. Therefore, the design language chosen to redesign the app was a neumorphic design language that uses just black and white colour to use a different accent colour to highlight the selected icons or buttons. Monochrome is defined as a photograph or picture developed or executed in black and white or varying tones of only one colour. The monochrome theme inspired the design and the content of the app prototype and its functionality. However, the project also incorporates the elements of imbalance theme. To make the experience even more innovative, the back button’s usage has been completely removed, and the entire task flow is based on gesture navigation. The design has been extensively focussed on making the prototype easy and “ stupid people friendly”. It also includes some new features that would never have seen the light of the day in the native amazon app. This prototype has been designed to ease the user's user journey who intends to buy a product from the Amazon app while also designing a clean minimal interface for the same.

San francisco design week protopie